Web Design & Development Services

Our Process

What to Expect from Our Web Design & Development Process

Our Minneapolis and St. Paul web design team guides you through strategy, design, development, and launch without making the process feel overwhelming. Whether we are building in WordPress, WooCommerce, or Shopify, each step is structured around your goals, your content, and how your team will manage the site after launch.

Discovery & Strategy

Every project starts with understanding your organization, audience, goals, and current challenges. We look at what is working, what needs to change, and what the new website must accomplish for both your visitors and your team.

A clear direction before design begins

We review your existing website, competitors, analytics, content, technical requirements, and internal workflows. This gives the project a practical foundation and helps prevent unnecessary revisions later.

What this may include

  • Stakeholder conversations
  • Website and content audit
  • Competitor research
  • Audience and conversion goals
  • Platform recommendations
  • Technical requirements
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Web Design Portfolio Highlights

We've worked with many different businesses and business types, from startups to corporate brands. We've worked with companies just starting out, to businesses looking to expand their brand and reach.

See more project examples

Website Design Packages

How much does it cost to build a website?

Best for small businesses

Essential Website

A clean, modern, conversion-ready site built for small businesses establishing their online presence.

$4,500 Starting at

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What’s included

  • Up to 6 custom-designed pages
  • Custom WordPress build with your brand and messaging
  • Core pages (Home, About, Services, Contact)
  • Blog setup
  • Basic contact form
  • Newsletter and social media integration
  • Starter on-page SEO (titles, metas, sitemap, schema)
  • Mobile-first responsive design
  • Performance optimization
  • Basic security and core SEO tools

Ideal for growing businesses

Growth Website

Built for businesses ready to add eCommerce, content, and stronger search performance.

$12,500 Starting at

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Everything in Essential, plus

  • Up to 15 pages
  • Up to 10 product or catalog pages
  • Enhanced contact forms (multi-step, conditional logic)
  • eCommerce storefront setup (cart and payment integration)
  • Blogging and content marketing features
  • Enhanced on-page SEO (keyword mapping and content strategy)
  • Google Analytics and conversion tracking setup
  • Brand refresh (refined colors, typography, and layout)
  • Advanced performance optimization

Best for complex websites

Advanced Website

For larger teams needing custom functionality, advanced SEO, and a complete brand experience.

$22,500 Starting at

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Everything in Growth, plus

  • 16+ pages (scoped during discovery)
  • Large catalog (11+ product pages)
  • Advanced and conditional form flows
  • Full eCommerce configuration (subscriptions, variants, shipping rules)
  • Complete brand redesign (logo and visual identity)
  • Pro SEO (technical audit, schema, structured data)
  • Custom integrations and advanced functionality
  • 1 year of hosting and SSL included

Need something smaller?

If you don’t need a full multi-page website, we also build streamlined brochure-style sites for smaller teams, single-service businesses, or projects that just need a clean, professional web presence.

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Compare website packages

See how Essential, Growth, and Advanced compare across pages, eCommerce, SEO, and support.

Web Design & Development Services FAQs

What is your web design and development process? Our process takes you from strategy through design, build, testing, and launch with clear milestones.

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We start with strategy and planning, followed by design, content, development, testing, and launch. You’ll see key layouts and design concepts before we build, and we review milestones together so there are no surprises. The process works smoothly whether you’re in Minneapolis–St. Paul or anywhere in the U.S. Learn more about our approach on the Web Design & Development page.

Do you create the design, or can you work from an existing design? Both. We can design from scratch or build from Figma files, mockups, or even rough sketches.

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We regularly design websites from the ground up and also build from designs you already have. Clients bring us Figma files, PDFs, screenshots, or even sketches on paper, and we turn those into a fully functioning website. If you need a fresh look or brand update, we can also help with Branding & Design.

Do you write website content, or do we provide it? We can work with your content, write from your ideas, or create placeholder copy you refine later.

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Some clients bring fully written content, others share bullet points or rough drafts, and some prefer us to draft everything. We can polish what you provide, write from your ideas and interviews, or create on-brand placeholder copy so you can review and edit once the pages are laid out. Content strategy and optimization support is available through our Search Optimization & Marketing services.

Do you provide photos, graphics, or AI-generated images? Yes. We can use your photos, source licensed stock, or create AI-assisted imagery.

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We can work with your existing photography and brand assets, coordinate new visuals, or fill gaps with high-quality licensed stock images and icons. When it makes sense, we can also generate on-brand AI imagery to quickly get you something that fits the layout and message. For more visual support, explore our Branding & Design services.

How many design revisions are included? We typically plan for two focused revision rounds per page or phase.

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To keep projects moving and avoid endless revisions, we usually plan for two structured revision rounds per page or per design phase. That’s usually plenty to get things where they need to be. If you need major changes beyond that or a new direction, we can absolutely do it and will outline any added scope before moving forward.

Can you build custom features or integrations for my website? Yes. We develop custom functionality and connect your site to the tools you rely on.

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We build custom features and integrate websites with CRMs, eCommerce platforms, booking tools, payment processors, inventory systems, and internal applications. If you need something specific, we can either build it or connect it through our Application Development & Integrations services.

Do you work with businesses outside Minneapolis–St. Paul? Yes. We’re based in the Twin Cities and work with clients across the United States.

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We partner with businesses in Minneapolis, St. Paul, and greater Minnesota, as well as organizations throughout the U.S. Our process works well in person or fully remote using video calls and online collaboration. Contact us to see if we’re a good fit for your project.

Who owns the website once it’s launched? You do. We build on platforms you control and give you full access.

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Once the project is complete and paid for, you own your website, content, and design. We don’t lock you into proprietary systems. We can host and manage everything for you under our Web Care Plans, or set the site up on your own hosting so your team or another provider can manage it going forward.

Do you build eCommerce websites? Yes. We design and develop eCommerce stores on WordPress and Shopify.

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We create eCommerce sites using WordPress with WooCommerce or Shopify, depending on what fits your business best. We help with product organization, checkout flows, payment and shipping options, and integrations with inventory or fulfillment systems. Learn more on the Web Design & Development page.

Do you make websites accessible? Yes. We follow accessibility best practices to improve usability and support SEO.

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We pay attention to accessibility from the start, including proper heading structure, alt text, contrast, keyboard navigation, and responsive behavior. This makes your site easier to use for everyone and also supports search performance and long-term compliance.

How long does it take to build a website? It depends on scope, content readiness, and how quickly feedback is provided.

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A simple brochure site with 5 to 10 pages typically takes 3 to 6 weeks. That assumes content, branding, and images are ready and revisions move efficiently. A mid-range business site with custom layouts, blog setup, light SEO work, and integrations usually takes 6 to 10 weeks. An ecommerce site or anything with custom functionality, advanced filtering, memberships, or API integrations can take 10 to 16 weeks or longer.