Lexington National Land Service (LEXNLS) partnered with us to create a polished, trustworthy digital presence that communicates who they are and what they do with clarity. We designed a clean visual identity, rebuilt their WordPress experience, and developed a custom teams plugin that gives staff an easy, guided way to manage bios, notable transactions, and related content without technical help.
Background. What shaped the digital direction.
About the client
LexNLS provides legal and advisory services for clients navigating complex transactions and business challenges. Their audience includes founders, executives, and organizations looking for clarity, reliability, and a streamlined way to understand what the firm offers and the experience behind each team member.
What they needed
The previous materials for LexNLS offered strong brand colors and a logo, but they lacked a cohesive digital visual system and website structure. Their team needed a professional online presence that expressed their identity clearly while making it simple to manage deep, detail-focused content.
They also required a custom way to showcase attorneys, advisors, and contributors — including their notable transactions — in a format that was easy to update and consistent across pages. Traditional WordPress fields weren’t enough to support the complexity or the relationships between people, industries, and deals.
Our approach
We started with wireframes and storyboards to define how visitors would move through key content areas. From there, we created a clean, modern design system built from their base brand elements, applying structure, spacing, and hierarchy that bring the identity to life across the website.
To support their content needs, we built a fully custom teams plugin with structured fields for bios, roles, industries, and notable transactions. Each transaction can be related to one or multiple team members and rendered dynamically, giving the firm a flexible system that stays organized as their experience grows. The sitemap was rebuilt to give visitors a clear path through services, people, and insights.
Tech we used
WordPress, custom development, and structured content modeling.
- WordPress as a scalable, long-term foundation
- Custom plugin for teams and notable transactions
- Structured fields for bios, industries, and related content
- Wireframes and storyboards for early experience planning
- Refined brand-driven design system and UI components
- Fully rebuilt sitemap and navigation
What we delivered
A polished, easy-to-navigate WordPress website that expresses LexNLS’s professionalism while giving their team full control over deep, structured content. The custom teams plugin supports dynamic relationships between people and their transactions, the design system brings consistency and clarity, and the reorganized sitemap ensures visitors can quickly understand the firm’s capabilities and experience.
Key Outcomes / Results Snapshot
- A refined digital identity built from existing brand elements
- Custom teams plugin with dynamic notable-transactions relationships
- Clear navigation that helps visitors understand services and people
- Structured content tools that make updates easy for non-developers
- Wireframes and storyboards that shaped a thoughtful user journey
- A scalable WordPress build ready for future content expansion
- Improved clarity and organization across all core pages
- A professional online presence aligned with client expectations
Before