Dane Technologies needed a clearer, more scalable way to present their growing product lines. We rebuilt their WordPress platform with structured taxonomies, custom templates, and improved navigation that helps B2B users move between products, industries, and applications with ease. The result is a cleaner, more efficient experience for buyers and the internal team.
Background. What shaped the project.
About the client
Dane Technologies manufactures powered mobility and material handling solutions for industrial, retail, and healthcare environments. Their website serves a specialized B2B audience that includes distributors, facility managers, engineers, and safety teams who rely on clear access to product data, industry applications, and technical resources.
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What they needed
Dane Technologies needed a more structured and scalable website that could support their expanding product lines and diverse industry markets. The previous navigation and sitemap made it difficult for B2B buyers to move between related content, and there was no unified framework for products, industries, applications, and supporting resources.
The internal team also needed a more reliable way to manage updates across hundreds of pages. Product information, industry content, and blog articles required reusable templates, clearer taxonomy relationships, and a content model that would ensure long-term consistency.
Our approach
We rebuilt the website around a unified information architecture that connects products, industries, applications, and resources through a structured taxonomy system. The navigation was reorganized to align with real B2B decision paths, making it easier for buyers to locate products, understand use cases, and evaluate solutions.
Custom WordPress templates were created for product pages, industry pages, application content, and resource articles. These templates were supported by custom fields and taxonomy-driven relationships that allow content to scale cleanly as new products or markets are added. We also implemented an advanced filtering system for the resource library to help high-intent users find documents, articles, and updates with greater precision.
Tech we used
WordPress, structured content modeling, and advanced filtering tools.
- WordPress as a scalable platform for industrial product content
- Custom templates for products, industries, applications, and resource articles
- Structured taxonomies and custom fields for consistent data relationships
- Advanced filtering and tagging within a high-intent resource library
- A restructured sitemap aligned with B2B buyer navigation patterns
What we delivered
A modern, highly structured WordPress website built around clearer buyer pathways and a scalable content framework. The new taxonomy system, custom templates, and advanced filtering features support better product discovery, more efficient content management, and a smoother experience for B2B users researching specialized equipment and solutions.
Key Outcomes / Results Snapshot
- A navigation system that supports clearer movement between products, industries, and applications
- A restructured sitemap that aligns with real B2B buying and research behaviors
- Custom WordPress templates that ensure consistent product, industry, and resource content
- A scalable taxonomy framework that connects related content across the entire website
- An advanced filtering system that improves discovery within the resource library
- Faster updates for internal teams through structured fields and reusable blocks
- Improved visibility for long-tail and industry-specific search queries
- A stronger foundation for future eCommerce and catalog expansion
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