Columbus Pre-School partnered with us to create a warmer, easier digital experience for families. The redesign brings clearer navigation, streamlined admissions content, and hand-drawn illustrations that reflect the school’s personality.
Background. What we set out to solve.
About the client
Columbus Pre-School is a play-based early childhood center in New York City. Families use the website to explore programs, review admissions details, and understand the school’s community and early-education approach.
Visit Columbus Pre-School
What they needed
Their previous website no longer supported their growth or the way families look for information online. Key details—programs, tuition, and admissions steps—were spread across multiple pages, and the enrollment process wasn’t optimized for mobile use.
They also needed a reliable way for parents to submit admissions and application payments directly through the website. Improving clarity, navigation patterns, and overall accessibility became a priority.
Our approach
We redesigned the website with a more intuitive structure built around real search intent and the way parents naturally look for information. Content was reorganized to reduce page-hopping, navigation pathways were clarified, and each program and admissions page was rebuilt for faster understanding.
We also introduced custom hand-drawn illustrations and a warmer visual style that better reflects Columbus Pre-School’s personality and values.
Tech we used
WordPress, structured content, and tools for smoother admissions.
- WordPress for a flexible, scalable content foundation
- WooCommerce for secure admissions and application payments
- Google Analytics for behavior insights and conversion tracking
- A reorganized structure built for search visibility and AI-driven search intent patterns
What we delivered
A welcoming, mobile-ready website that supports both families and staff. The redesigned structure improves program exploration, clarifies admissions steps, enables online payments, and reflects the way parents search for information today.
Key Outcomes / Results Snapshot
- Faster navigation for parents exploring programs and admissions
- A clearer enrollment pathway for Apply and Summer Camp
- A refined mobile experience that reduces friction for families
- Custom hand-drawn illustrations that strengthen the school’s visual identity
- A streamlined content structure that makes staff updates easier
- Improved clarity around admissions steps and requirements
- Fewer parent questions through the contact form
- Stronger engagement on program and admissions pages
The redesigned Columbus Pre-School website gives families a clearer path through program details, tuition information, and admissions steps. With improved navigation, a more organized content structure, and custom illustrations that reflect the school’s personality, the updated WordPress build helps parents find what they need quickly while giving staff a simpler way to manage updates.
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